Aug 6, 2021Liked by Olivia Webb

Love the topic of pricing, its as much art as it is science. Some twitter thoughts here: https://twitter.com/crodarte/status/1423434321847803904?s=20

Expand full comment

We thought long and hard about what you describe in this article and came up with the concept of Digisimilars when very large and wealthy "app manufacturer" entered the field as an alternative to DTx : https://blog.therappx.com/new-concept-digisimilars/.

Is an Alt Store (Alternative App Store) displaying curated info all we need to instill trust/adoption from patients/providers/payors in health and wellness apps ?

Orcha and ourselves are willing to find out.

Expand full comment