Welcome back! Enjoy your writing. Just a comment on digital therapeutics. There are many efficacious digital therapeutics but because the 3 major PBMs control the merchandizing and prioritization of items on their formularies, I wonder if the PBM is a limiting factor in their adoption? What feature of a pbm platform actually showcases the availability or importance of these therapeutics? Further, working with many value based provider and health systems, I’ll tell you that many/most of the most enlightened providers don’t necessarily understand the whole area of digital therapeutics and their potential efficacy for patients.
hell yeah, welcome back
Welcome back! Enjoy your writing. Just a comment on digital therapeutics. There are many efficacious digital therapeutics but because the 3 major PBMs control the merchandizing and prioritization of items on their formularies, I wonder if the PBM is a limiting factor in their adoption? What feature of a pbm platform actually showcases the availability or importance of these therapeutics? Further, working with many value based provider and health systems, I’ll tell you that many/most of the most enlightened providers don’t necessarily understand the whole area of digital therapeutics and their potential efficacy for patients.